Zoho’s Aritai blast: Made-in-India messenger to rival WhatsApp, know everything

Raj Bloger

10/02/2025

Zoho Arattai: Messaging apps have become an important part of our daily lives. Whether it’s connecting with family, discussing work at the office, or group chatting with friends – messaging apps are needed everywhere. Keeping this need in mind, Zoho Corporation launched its new messaging app, Arattai. In Tamil, “Arattai” means “chit-chat,” meaning informal conversation. The name itself suggests that this app is designed to provide users with a simple and secure chatting experience.

What is Zoho Arattai?

Arattai is an instant messaging app developed in India by . It was specifically designed with privacy and data security in mind. It includes basic features like chat, voice calls, video calls, and file sharing, and is suitable for both business and personal use cases. Zoho states that Arattai is completely ad-free and user data is not shared with any third parties. This approach distinguishes it from competitors like WhatsApp.

Launch and Background

Zoho launched Arattai as a test version in 2021. Now, in 2025, an updated and more stable version is available. Initially, it was invite-only, but now it can be freely downloaded from the Google Play Store and Apple App Store. The idea behind developing this app was that India should have its own secure and reliable messaging platform. Zoho has already built trust in the global market, so users have strong confidence in Arattai as well.

Zoho Arattai

Features

Zoho Arattai has several useful features that make it a complete messaging solution.

  • End-to-End Encryption – Messages and calls are completely encrypted, preventing third-party access.
  • Ad-Free Experience – Users don’t see any distracting ads.
  • Group Chat and Collaboration – Different group chat options are available for family groups, friend groups, and office teams.
  • HD Voice and Video Calls – Support for crystal-clear voice calls and high-quality video calls.
  • File Sharing – Users can easily share images, videos, documents, and links.
  • Cross-Platform Availability – Available for both Android and iOS devices.
  • Data Privacy – Zoho stores user data on its servers and does not sell it to third parties.
  • Business Integration – Integration options with other Zoho products, such as Zoho Mail and Zoho Cliq.

Comparison with Arattai and Other Apps

Compared to apps like WhatsApp and Telegram, Arattai focuses on greater privacy and an ad-free experience. WhatsApp is a Facebook (Meta) company and has often been in the news for data privacy issues. Arattai, on the other hand, is of Indian origin and follows Zoho’s strict privacy policy. Like Telegram, it also has the facility to create groups and channels, but Zoho’s advantage is that it makes it easier to integrate business tools with it.

Arattai’s Target Audience

Arattai is useful not only for general users but also for professionals and businesses. It’s the best option for those who want to communicate in a secure environment. Schools, colleges, and small businesses can also use this app for team communication and online classes.

Future Plans

Zoho has clarified that Arattai will be continuously updated. Future versions will include advanced features like payment integration, cloud storage sync, and AI-based smart replies. The company’s aim is to make Arattai a complete digital communication platform, not just limited to messaging.

Conclusion

Arattai isn’t just an app, it’s a symbol of the Swadeshi revolution. Simple, safe, and fun – it will add a new dimension to your chats. Download today and support India. Zoho has proven that global dreams can be achieved even from the countryside. Are you ready to chat with Arattai?

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